Zendaya Sports Dramatic Pixie Cut in New Campaign

Zendaya, a bonafide Hollywood style icon, is not afraid to change up her look — but her newest campaign with On might be one of her biggest hair transformations to date.

The Euphoria actress is the latest star of On’s space-themed “Zone Dreamers” campaign. In images from the shoot, Zendaya, 28, is seen with one of her shortest haircuts ever — a cropped and slightly tousled pixie cut that allows her bone structure to truly pop.

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The dark brown pixie cut wasn’t the only interesting beauty moment from the campaign — Zendaya completed the sci-fi look with prosthetic, elf-like ears — similar to those seen on Star Trek’s Vulcans — to add an extraterrestrial twist to the shoot.

The campaign, brought to life with Zendaya’s stylist Law Roach and visual artist Nadia Lee Cohen, features a short film starring the actress, along with three other crew members, gearing up for a trip to space for an intergalactic expedition. Zendaya and her cohorts don skin-tight items designed by Roach for the brand, as they face zero gravity aboard their spaceship.

The film also doubles as an intro for two new offerings from On: the Studio Knit Bodysuit, a seamless body sculpting one-piece and Cloudzone, a new sneaker from the brand. The new pieces, as well as On’s spring 2025 Movement Lifestyle collection, is available now.

“Zone Dreamers was such a joy to create,” Zendaya said in a statement for Women’s Wear Daily. “I’ve loved working with On to bring something so creative and unexpected to life.”

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She continued, “Teaming up with Nadia for the first time brought such a unique energy to the set, and collaborating with Law—as always—made the experience even more special. This campaign is about courage, friendship and the kind of trust that gives you the freedom to step outside your comfort zone and try something new.”